Twitter Unveils Lead Generation Card, Great Addition to Any Advocacy Effort
I think we can all agree, there’s no one silver bullet when building your advocacy / grassroots effort.
Our clients have folks at every rung on the ladder, from users who are just joining the effort to those that are completely engaged. The challenge for many is not only how do we keep moving folks up that ladder, but how do we get more folks to join the effort so that they can have a chance at becoming an engaged user.
Today’s announcement from Twitter and their release of new Lead Generation Cards can no doubt help groups of all sizes increase visibility and build that base.
Welcome to the new Congress.org. As the inventor of online advocacy, CQ Roll Call’s Advocacy and Engagement division has always viewed Congress.org as a vehicle for those in the advocacy space to share, learn, participate in conversation and effectively advocate their issue. However, it’s no secret that in today’s evolving digital world, in order to successfully advocate, organizations have to work twice as hard to differentiate their brand and position themselves as the authoritative voice on an issue. Often, organizations are challenged with how behavior around advocacy has changed. 
