Welcome to the new Congress.org. As the inventor of online advocacy, CQ Roll Call’s Advocacy and Engagement division has always viewed Congress.org as a vehicle for those in the advocacy space to share, learn, participate in conversation and effectively advocate their issue. However, it’s no secret that in today’s evolving digital world, in order to successfully advocate, organizations have to work twice as hard to differentiate their brand and position themselves as the authoritative voice on an issue. Often, organizations are challenged with how behavior around advocacy has changed.
Advocacy is no longer linear – it’s not just sending a letter or signing a petition, or liking a Facebook page. Today, advocacy is about organizing the fragmented conversations happening around an issue and transforming that conversation into engagement and action. Today, a successful advocacy campaign can only be achieved if your brand is positioned as a thought leader – becoming synonymous with your issue.